Blacksite Marketing: a figure in a hat and suit formed from a lightning bolt, above the words Blacksite Marketing

Advertising and strategy for established businesses

Orlando based.

How we bill ↓

How we bill

We bill on customers, not impressions

If an enquiry didn’t come through our number, we don’t charge for it.

Most agencies send a monthly dashboard full of figures you have no way to verify. Every enquiry we generate arrives through a phone number we own and a page we built, and it is logged the moment it arrives — which advert, what day, where it came from.

If someone finds you another way — a neighbour, a van sign, a search you already ranked for — that customer is yours. We don’t charge for them, and it is written into our agreement rather than promised on a call.

It costs us money to work this way. We do it because it is the only version where you can check the bill.

The machine

There is nothing clever about this

Attribution is not a statistics problem. It is a plumbing problem. Every extra step in a funnel is one more place attribution breaks — and one more place an agency can take credit for a customer who would have called you anyway.

  1. 01

    The ad

    Built, written and run by us.

  2. 02

    A page we built

    On a domain we control, not a platform's.

  3. 03

    A number we own

    It appears on our ads and nowhere else.

  4. 04

    Logged as it rings

    Time, date, and the ad it came from.

  5. 05

    A lead you can call

    Handed to you, in your system.

The team

Two people, and you will speak to both

Gabriel Kaltenbach

Founder

Everything client-facing. Outreach, discovery and pitch calls, onboarding, the day-to-day conversation once you are live, and the monthly call where the numbers get walked through. Contracts, invoicing and anything commercial comes through him.

Jake Sauvain

Campaigns and systems

Everything behind the advert. Campaign build and daily optimisation, the tracking and attribution infrastructure the billing depends on, testing, deliverability, and the monthly reporting that turns a month of spend into a number you can audit.

Get in touch

Tell us what you do and who buys it

We will tell you honestly whether paid advertising is the right move for you right now. If it is not, we will say so — we would rather turn the work down than take it and find out later.

Email gabriel@blacksitemarketing.com